There are many different ways to market with Facebook. A good Facebook marketer is going to be aware of all of them. The truth is that most beginners do not know exactly how to deal with all the possibilities offered by Facebook. This is why you must always deal with professionals. Out of all the different ways to market with Facebook there are some that stand out. Let us think about the most common methods that are currently used.
Facebook Pages and Groups
Pages and groups are great ways to market with Facebook. There are differences between the two so we need to be aware of them in order to realize the true potential of each technique. Pages are definitely more customizable but groups allow members to invite new members. This is the biggest difference between the two. With a group you can get new members based on your current member base but with pages all that you can expect in a viral in-house Facebook promotion is the use of the Share button. A page is a great way to establish brand notoriety and groups are great to start discussions.
Out of the different ways to market with Facebook, the Facebook events can create the most exposure. You can create events for anything that you might want to organize from webinars and coaching sessions to actual meetings in real world. The great thing about events is the fact that people that are invited can also invite others, even if they are not going to attend. Also, based on how many people say that they are to attend you can get a clear image of what to expect from the event you are going to organize. There are thousands of Facebook events that are live as you read these lines for events that vary from concerts to simple friendly meetings in a pub.
If you get many people in your group or many friends you can send those messages. This is a very direct approach that is highly similar with email marketing through newsletters. By sending one message once in a while you will be able to reach potential customers much easier. All that you need to do is make sure that you are not going to send too many messages. This would be considered spam and most Facebook members are going to be annoyed by such a practice.
The bottom line is that there are different ways to market with Facebook and it is highly important to really know what you are doing. The methods mentioned above are just the most common ones but a good Facebook marketer is always going to be aware of new methods that can be used. We recommend that you always deal with professionals whenever thinking about Facebook marketing.